Last year’s FireKills campaign has received a Yellow Pencil award by D&AD. The campaign was used to depict the effect of smoke and compared this to drowning.
FireKills is a governmental fire safety promotion campaign in which Safelincs Ltd is stakeholder. The short film created for last year’s campaign is very hard hitting and shows a couple asleep in a bed underwater. The voiceover of the film makes the comparison to toxic smoke by stating that you only need two or three breaths to be rendered unconscious.
Safelincs would like to congratulate all at FireKills on this prestigious award. View the short film