About Us

FireAngel Shop is operated by Safelincs as part of their partnership with Sprue Safety Products. The online shop carries the complete range of innovative FireAngel smoke and CO alarms and has a has a number of customer support features including a FREE reminder service, easy access to products user manuals and datasheets and an interactive troubleshooting video guide.

FireAngel is one of the big three in the manufacturing industry and has been at the forefront of innovation for design, product functionality and detector technology for the last 5 years. With products now being selected by the Fire and Rescue services and new lines being specified in building designs and planning, FireAngel is the brand that represents the future of domestic smoke and CO detection.

About Safelincs

With a dedicated, friendly and qualified team of customer services advisors, Safelincs is the number one fire safety retailer in the UK. A tried and tested order processing system and fulfillment arm seamlessly deliver excellence to each and every customer and continuous evaluation and improvement ensures that the company is sure to remain as the consumers retailer of choice for years to come.

The combination of industry experience, product knowledge and lightning quick systems offers customers a premium shopping experience and backup support that proves time and time again why the company has won multiple service awards.

Customer Service

We believe that we should recommend the products and services that you really need and no more. In fact we will always try to save you money and will recommend more economic solutions if these are available. This philosophy is reflected by our sales staff and our service engineers. None of our sales or service staff therefore receive any performance bonus. All our staff are paid fixed wages, taking the pressure off them to force products onto our customers that are not really needed.

We are always looking for ways to improve so we ask our customers to complete a 3rd party review. This feedback is continuously assessed by our dedicated team to see what changes can be implemented to improve the buying experience for our customers. See our customer feedback

Environmental Protection


Safelincs is serious about a greener way of operating. We produce most of our energy with our 1000sqm Solar PV installation, producing 146kW of power. In addition, all of our interior lighting for our 80,000 sqf of offices and warehouses is provided by energy-saving LED lighting.

With the help of our manufacturers we have managed to replace much of the plastic packaging materials and we are recycling cardboard materials.

We have signed up to Valpak's WEEE (Waste Electrical and Electronic Equipment) Distributor Take-Back Scheme (Phase 4 Registration ID: 401363). Private households can therefore drop off their electronic and electrical fire safety waste at their municipal recycling centre when they purchase new products from us. To find your nearest recycling centre, please visit www.recycle-more.co.uk.

We also offer responsible recycling of fire extinguishers for a small fee of £3.75 ex VAT per extinguisher.

We work actively on minimising our impact on the environment. We use 100% Renewable Energy and create new packaging materials through the recycling and re-manufacturing of our old packaging.

Important Company Details

Safelincs Ltd Registration Number (England and Wales)


VAT Number

GB 827 6397 88

Dun & Bradstreet D-U-N-S Number:



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