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About Us

Safelincs is the UK’s most progressive and customer focused fire safety provider offering over 4000 products and services not only in the UK but also in Ireland, Germany, France and Italy. A winner of several customer care awards, Safelincs prides itself on its total commitment to customer satisfaction. Safelincs also operates the UK’s largest online fire safety portal, offering not only best quality products at reasonable prices but also making best use of internet technology to offer our customer free services, such as test reminders, free log books and fire risk assessment tools.

A complete range of fire safety services Fully stocked UK warehouse A full range of fire safety products Expert fire safety partnerships Award winning customer service ISO Certified Quality management Systems Expert fire safety partnerships Award winning customer service

Safelincs is on the forefront of new fire safety product developments and has been chosen as the sole online representative of cost saving new products such as Britannia’s new service free extinguishers and the environmentally friendly new all-round fire extinguishers from Jewel Saffire.

This focus on saving customers money and offering good value with reliable nationwide customer service also won Safelincs the national fire safety contract for both the Church of England as well as the Catholic Church in the UK.

We supply business customers, public bodies and organisations but also welcome individual end customers. Customers will receive perfect customer care from us whether they purchase one smoke alarm or 10000.

Our wholesale customers are offered huge trade discounts and a free trade portal branded for them to serve their own customer base with a modern online tool that has been developed by Safelincs specifically for the fire safety industry.

View our Quality Policy

View our Mission Statement

Certifications and Awards

BS5306 Part 3 Portable Extinguisher Maintenance

Prompt Payment Code

Approved Signatory

We have achieved numerous certifications and awards including:

  • Our extinguisher maintenance operation and engineers are certified by BAFE, the UK’s certification body
  • We are an ISO9001 company and have achieved certification by the British Standards Institute (BSI) for the ISO9001 quality standard
  • We are compliant with the CHAS scheme and listed in their database. This confirms our Health and Systems and Policies conform to current legislation and gives peace of mind when considering us for contracts.
  • We are a Disability Confident employer, offering equal opportunities for disabled people and providing a fully inclusive and accessible recruitment process.
  • We are an approved signatory of the prompt payment code

Charitable Work

We support the local community by sponsoring local charities, such as the Alford Corn Exchange, the Alford library and we involve local artists in the development of promotional materials. We also support local schools with fire safety activities and work placements.

Customer Service

We believe that we should recommend the products and services that you really need and no more. In fact we will always try to save you money and will recommend more economic solutions if these are available. This philosophy is reflected by our sales staff and our service engineers. None of our sales or service staff therefore receive any performance bonus. All our staff are paid fixed wages, taking the pressure off them to force products onto our customers that are not really needed.

We are always looking for ways to improve so we ask our customers to complete a 3rd party review. This feedback is continuously assessed by our dedicated team to see what changes can be implemented to improve the buying experience for our customers. See our customer feedback

Environmental Protection


Safelincs is serious about a greener way of operating. We produce most of our energy with our 1000sqm Solar PV installation, producing 146kW of power. In addition, all of our interior lighting for our 80,000 sqf of offices and warehouses is provided by energy-saving LED lighting.

With the help of our manufacturers we have managed to replace much of the plastic packaging materials and we are recycling cardboard materials.

We have signed up to Valpak's WEEE (Waste Electrical and Electronic Equipment) Distributor Take-Back Scheme (Phase 4 Registration ID: 401363). Private households can therefore drop off their electronic and electrical fire safety waste at their municipal recycling centre when they purchase new products from us. To find your nearest recycling centre, please visit

We also offer responsible recycling of fire extinguishers for a small fee of £3.75 ex VAT per extinguisher.

We work actively on minimising our impact on the environment. We use 100% Renewable Energy and create new packaging materials through the recycling and re-manufacturing of our old packaging.

Investing in the Future

We are financing research into improved fire escape equipment and have registered patents for a number of new fire escape systems.

Safelincs places students and pupils in its technical department for work experience and is supporting local schools both with donations as well as IT related training.

Important Company Details

Safelincs Ltd Registration Number (England and Wales)


VAT Number

GB 827 6397 88

Dun & Bradstreet D-U-N-S Number:


International Shipping Enquiries

Our Role within the Fire Safety Industry

We sponsor a number of organisations working on the improvement of public fire safety awareness including and

Partner to the Industry's Leading Manufacturers

We have developed partnerships with the leading fire safety manufacturers to facilitate increased internet presence for their products and to make their products more accessible to internet customers.

Corporate Memberships

FIA (Fire Industry Association)

We are a full member (no 931) of the FIA, the leading fire safety trade association and largest fire training provider.

British Fire Consortium (BFC)

The BFC are the UK fire safety trade body involved in training of service engineers and industry best practice.

Fire Protection Association (FPA)

The UK's national fire safety organisation which works to identify and draw attention to the dangers of fire.

Institute of Directors

The IoD is the UK’s longest running organisation for professional leaders


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