New Fire Kills campaign

firekillsTo complement the clock change campaign, which is designed to encourage people to test their smoke alarms at least twice a year, and to increase the frequency of testing, Fire Kills, the UK Government’s Fire Safety Campaign, has recently commenced a new initiative.

Running alongside the clock change campaign will be one that encourages householders test their alarms on the first of every month.

A series of comical video clips have been produced to reinforce the message. The first of these features an acrobatic troupe forming a human pyramid with the person on top testing the alarm.

Fire Kills undertook some research following last year’s March clock change advertising and asked what people believed to be a reasonable testing frequency. The main responses were 41% who said monthly, 24% when the clocks change 20% once or twice a year and 16% weekly.

Whilst the clock change campaign will continue the new monthly activities have been introduced to provide consistency in regular testing that is easily memorable and can be applied throughout the year.
Safelincs is also supporting the message of regular smoke alarm testing by offering a reminder service for smoke alarm testing.

Check your smoke alarms when the clocks go back

Fire Kills, part of the Department for  Communities and Local Government, will again be running its campaign to encourage us to test their smoke alarms at the same time as we put our clocks back at the end of October.

fire-kills-2Smoke alarm maintenance has long been the primary message of the Fire Kills national advertising. With smoke alarm ownership levels at around 88%, it is evident from the statistics and real-life cases that not all of these work. The latest evidence shows that you are four times more likely to die in a fire in the home if you do not have a working smoke alarm.

Between April 2011 and March 2012 there were 380 fires deaths, many of which might have been avoided had smoke alarms been fitted. Indeed, there have been incidents where firemen at the scene of a tragedy have found that smoke alarms were present and the batteries had been allowed to go flat or, in some instances, removed to power other appliances.

The campaign will include advertisements on commercial radio stations. In the past it was felt that the campaigns lacked a catchy tag line which it now has – ‘Tick, Tock, Test!’

There will also be advertisements in the national press and and a social media campaign with videos on You Tube.


What will you do for ‘National Maintenance Week’

November 18th sees the start of this year’s National Maintenance Week and we would like to encourage all our customers to take part.

The participation in this scheme does not have to involve large DIY projects or getting your sleeves rolled up to paint or unblock gutters. It can be little things that will ensure your safety. We suggest you use this week to do a very quick check that your smoke and carbon monoxide alarms are working correctly. It can be as simple as that.

As it is getting colder the heating in homes is being turned on and if the appliances have not been serviced or properly maintained the risk of carbon monoxide poisoning increases. Checking your carbon monoxide alarm is working, or buying one if you do not already have one, could save your life.

Checking that your smoke alarms are working ensures that you will be alerted quickly in the event of a fire and be able to escape. You don’t need any tools to do this – just press the test button with your finger! Should you need to replace any batteries due to low energy, do not remove them until you have a replacement. A battery that is low on voltage is better than an alarm without a battery.

Encourage your friends and family to join in testing their alarms too.