About Us

We are an international fire safety retailer and wholesaler with headquarters in Alford, Lincolnshire in the United Kingdom. We are represented in the UK, USA, Ireland, Germany, France and Italy. We focus on quality and a competitive price structure, and are committed to our Best Price Guarantee. Our suppliers are leaders in their field, and include Kidde, Gloria, EI Electronics (AICO), Fireangel, Phoenix and Sentry to name a few. We have built solid partnerships with our suppliers to ensure the best service to our customers.

Partner to the Fire Safety Industry

We are also a member of The British Fire Consortium, the Fire Protection Association an we are also the official sponsor of the FireNet Fire Safety Forum and the Fireservice information Pages.

Environmental Protection

• We have signed up to Valpak’s WEEE(Waste Electrical and Electronic Equipment) Distributor Take-Back Scheme (Registration ID: 3049). As a result private households can drop off their electronic and electrical waste at their municipal recycling centre when they are purchasing new products from us. Any electronic products sold by us as a producer to private individuals or businesses are covered by our registration with the Econo-WEEE Compliance Scheme. Our Producer Registration Number is WEE/HD0074UR/PRO
• Safelincs uses 100% Renewable Energy

Sponsorships

We are committed to supporting charities and organisations that work worldwide to improve the lives of others. We are also committed to supporting the local community. We sponsor various local playground and sports projects and involve local artists in the development of promotional materials.
We recently supplied Mercy Ships with a number of vehicle fire extinguishers and telescopic ladders. Their transport manager in Liberia requested that fire extinguishers and ladders be fitted to their fleet of Landrovers. Find out more about our donation